Months ago, Facebook timeline made news and waves as users were gently pushed to download the update and change the entire layout of their personal Facebook pages. Now it seems that Facebook will be pushing the very same concept for businesses.
It actually makes seemingly more sense for a business because it allows for an annual breakdown of activity between the business and consumers. Users can see exactly when and how their friends have interacted with a certain brand. This could prove very useful in marketing techniques and strategies moving forward.
Will this new layout and customer interaction be a step forward for companies and organizations?