It is interesting that after the surge of social media and blogging, having a company blog would still be a question for some firms. There is no need to debate, Blogging is the most stable form of Search Engine Optimization (SEO,) and it is also weighted favorably by Google which as any Marketer knows, acquiescing to the algorithm is a top priority for rankings.
Duct Tape Marketing has a great write up about the continued importance of Blogging in addition to a social media presence. The writer gives a curt and expressive account of why and how to create content that keeps readers and customers returning to your site for expertise.
Read the full article HERE and keep checking Bongo’s blog daily for tips, products and industry insight!
