Never underestimate the power of free! Freebie Marketing is the idea of giving something away for free to customers to attract clientele and get consumers familiar with your Brand. This can be a tangible item, a service, or a consultation. But giving people a taste of exactly what your business has to offer can be the deciding factor that allows you to triumph over a competitor. Due to human nature, we believe what we see and have experienced; business is not that different.
If you are a new business or finances are tight, freebie marketing doesn’t have to be cost prohibitive. Discounts and coupon codes are also highly desired by consumers because again, they are able to try your brand without feeling as though they are committing to something they may not be completely sold on yet. 10% off during a transaction and an enjoyable experience can easily equal a customer for life.