When it comes to e-commerce, Amazon has it in the bag. Not only does Amazon.com offer millions of products, it also provides a good user-experience with its digital best practices and exceptional customer service.
Personalization – Amazon.com works to personalize user experience from the moment a user visits. Once a customer becomes a registered user Amazon can move closer to having a one-to-one conversation with the shopper by asking the customer to rate products for personalized recommendations.
Customer Service – Amazon has a great reputation for taking care of customers. In fact, a 2013 ForeSee study that looked at customer experiences with the top 100 brands on the ’Net named Amazon the winner, beating the likes of Nordstrom, Apple and Google.
Prime Perks - Prime provides members with unlimited free two-day shipping on millions of items on Amazon.com, as well as access to the company’s streaming service Amazon Instant Video and the ability to borrow books from the Kindle Owners’ Landing Library.
Robust Reviews – Consumers love reviews from other consumers. While the majority of online retailers offer a ratings and review feature on their site, it’s not uncommon for this section to be empty or only feature a couple of reviews. Amazon.com does a great job gathering reviews across most of it’s products, making Amazon the go-to place to research consumer reviews on millions of products.
Innovation - Year after year, Amazon continues to innovate in the e-commerce space, with Amazon Prime being just one example. In addition, Amazon has been implementing an offering called AmazonFresh on the West Coast, which provides free same-day and early morning delivery on qualifying orders of fresh grocery items and local products. Furthermore, Amazon partnered with the U.S. Postal Service to begin deliveries to Prime members on Sundays, while the company’s CEO Jeff Bezos also made headlines by announcing the company is testing package delivery via drone, which could eventually allow Amazon to deliver packages in 30 minutes or less.
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