Aside from traditional print and Affilitate Marketing, the other items that really costs money in Marketing strategies are Click-throughs and Banner Ads. Last year, we attempted a Facebook Ad campaign, we allotted the budget, used a few existent graphics and threw it up. The data provided was fair and our results didn’t seem that impressive when we analyzed our conversions at the end of the month. The Click-throughs and Banner Ads ran unchanged for a couple more months and virtually untouched by consumers.
However, we underestimated the ability of these Ads to reach our customers and remain in their mind so that when they did need a US or EU address to shop online, Bongo International ‘s service and branding would pop into their mind. It’s the belief that the “seed” would be planted and future business could be generated because we invested in banners or Ads for a set of months. These tactics are mostly supported by a thorough article in MarketingProfs this month. However the full advertising article takes it many steps further and brings to light: strategy, budget and expectation when running Click-throughs and Banner Ads.