Last week, we started a 2 part post series focusing on common mistakes that business bloggers make. Today, we are going to complete that list with the remaining 3 pitfalls to avoid; all of which focus on optimization and monitoring Analytics. After all, if you are going to put the effort into creating a compelling blog, you want to quantify the work and receive a worthy pay-off.
Here are the 3 Optimization Pitfalls to avoid:
1.) Not Optimizing for Search Results
Just as you most likely spent time and money to optimize your website content for search, your blog requires similar consideration. Blogs have a tremendous influence on your search results, and the content needs to be optimized accordingly so that key words can work for you indexing your business and ideas. This is a critical in your traffic building strategy and organic search results. More indexed pages = more opportunities for keywords!
2.) Your Blog is not a Lead Generator
This may be the grandest error of all and yet the simplest oversight to fix. You can have the best content on the Blogosphere, but if there is no Call-to-Action (CTA,) you are missing a huge opportunity to turn readers into customers. Here at Bongo, we work hard to include a CTA in every piece of Marketing material that goes out; it’s become second nature to our Marketing team and a huge part of our strategy. There are a range of ways to engage readers to act that are both simple and beneficial. Try surveys, discounts, website re-direction, etc.
Still not sure how to engage readers to take action? Go back and review past blog posts, if they don’t have a CTA, add it now!
Now that’s a Call-to-Action!
3.) No Analytics
Analytics is an invaluable tool to Marketing teams large and small. There is no reason that you should not be monitoring all marketing efforts and your blog can be a great source of referrals, especially if it is hosted as a sub-domain of your business site (Refer to last Thursdays BongoUS blog post if you are making this huge mistake!)
That concludes our Common Blogging Mistakes Series. Integrate these 7 improvements and let us know of your successes!
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