Email subscriptions are a proven method of marketing and a great way to get return customers and readership. Sending customers personal emails allows you to connect with them daily, weekly, or monthly in their inbox. You can send announcements about relevant products or industry news. You can send coupon codes or promotions. You can even send alerts or emergency notifications; this has come in quite handy for our company in regards to shipping, transit times, and natural disasters.
Conversely, even the most effective email subscriptions can be wrought with potential issues. The main one being that it’s overdone, over-used, and sometimes just plain overkill.
For example: I ordered a jersey from a popular clothing company (that shall remain nameless,) a couple of months ago and during the online purchase process, my email was automatically retained for an email subscription. We received that 1 SHIRT a few days later and ended up going with a different company for our full order. Every single morning, I check my inbox, and there is an email waiting for me. Each afternoon, another comes through, usually with promotional info. I stopped reading them a couple of months ago and do a mass “search” and “delete” once a week. I actually completed what I believed to be their “unsubscribe” form, but the next morning……..the newest email was awaiting me. Their message now falls on deaf ears on a daily basis.
This dejected tale has unfortunately become the new norm for a lot of businesses. It’s a negative trend all the way around because it doesn’t produce new customers, and your Marketing Department is wasting energy sending information to people that frankly, DON’T CARE.
Email Marketers: it’s time to revive the approach to email subscriptions.
Multi-Channel Merchant (MCM) provides a super detailed (12+ point list,) of ways to do just that in an above-board and promising way. Read the full article HERE and revive your approach to email subscriptions today! online pharmacy Cipro