Tag Archives: Internet Retailer survey

Online Shopping Shows UK Growth Trend by 2016

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Online shopping continues to show a growth trend throughout some top European countries.  Even where traditionally the European market has been lower, Forrester estimates that by 2016, online shopping will increase 11%-19% for countries like the U.K. and Spain respectively.  The reasons are varied, but the highest rated cited explanations for an increase in online shopping are: saving time, product selection, and keeping up with current trends.

According to Don Davis of Internet Retailer, “By 2016, online sales will account for more than 14% of total retail sales in the United Kingdom and more than 10% in Germany, the two leading European markets in online sales, Forrester analyst Martin Gill projects in his report, “European Online Retail Forecast: 2011 to 2016.”

This completely drives home why US companies need to have a user-friendly website, as well as attempt to incorporate international shipping.  The demand is only going to continue to skyrocket, and US merchants should answer with a strong supply.

For more information on this topic, check out the full IR article here:

http://www.internetretailer.com/2012/02/27/european-e-commerce-will-grow-12-annually-through-2016

To Tablet or Not to Tablet

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Tablets are changing the relationship between consumers and businesses. As the holidays showed a huge increase in Tablet sales and in turn gifting, retailers are taking an aggressive approach to re-designing their sites to be user-friendly on portable devices like iPad’s, tablets, and smartphone browsers.

This year, “63.3% of e-retailers surveyed by Internet Retailer are considering redesigning their web sites so they render better on the iPad and other tablets.” High level executives are taking the time to research the use of their site on tablets only to find that the user experience is very unappealing. This is significant in that it tablet ready site re-designs have to become a part of the IT program and Marketing initiatives for retailers throughout the rest of the year. Once accomplished, this could have a great impact on continuing development and refinement of the eCommerce experience compared to brick and mortar locations.

Read InternetRetailer.com’s full case for including a Tablet re-design in 2012 for your eCommerce site:
http://www.internetretailer.com/2012/02/01/tablets-are-driving-retailers-redesigns-2