Quick Chat is an innovative version of Live Chat from Marketing Technology Developer Lexity. The tool was launched just last week and is based on the Lexity Live platform. Lexity Live operates directly in a web browser and allows Merchants to see a list of customers, what is being shopped for, and items in the cart of a current shopping session.
Additionally, Merchants have the option to engage customers on the spot by utilizing what amounts to basically a reverse Live Chat feature. Instead of waiting for the possibility of a customer contacting you directly, Retailers have the opportunity to retain and even “save” a sale that may otherwise be lost due to non-engagement.
This allows Merchants to be incredibly proactive and provide customers with a wonderfully personal experience. Read the full Internet Retailer story HERE!
As Internet Retailer reports, the conference had record-breaking numbers in attendance: an over 18% increase from last years’ conference in San Diego. Additionally, some companies opted for larger booths which directly affected the expanse of the show floor growing from 218,000 to 250,000 square feet.
Read the full article here and pencil in IRCE 2013 also planned for McCormick Place West in Chicago today!
If you didn’t make it out to Chicago and visit Bongo’s booth #716, you can catch us in Denver in September 2012 at Shop.org!
Recent headlines and world news reports could easily lead one to believe that the European economy is in such trouble that businesses and more specifically eCommerce would not flourish. This could not be further from the truth.
“Internet Retailer’s just-published Top 400 Europe, which ranks, profiles and quantifies Europe’s 400 largest e-commerce operations, shows that e-retailing in Europe is booming—a shining beacon of light that could be guiding Europe’s economy to safe harbor.”
These EU opportunities make using a service like Bongo International invaluable as we now have Operations facilities on all major coasts in the US, as well as a thriving hub in Belgium. Customers browsing your site can get a US and EU address for one price through Bongo and have essentially unlimited eCommerce shopping opportunities.
Online shopping continues to show a growth trend throughout some top European countries. Even where traditionally the European market has been lower, Forrester estimates that by 2016, online shopping will increase 11%-19% for countries like the U.K. and Spain respectively. The reasons are varied, but the highest rated cited explanations for an increase in online shopping are: saving time, product selection, and keeping up with current trends.
According to Don Davis of Internet Retailer, “By 2016, online sales will account for more than 14% of total retail sales in the United Kingdom and more than 10% in Germany, the two leading European markets in online sales, Forrester analyst Martin Gill projects in his report, “European Online Retail Forecast: 2011 to 2016.”
This completely drives home why US companies need to have a user-friendly website, as well as attempt to incorporate international shipping. The demand is only going to continue to skyrocket, and US merchants should answer with a strong supply.
For more information on this topic, check out the full IR article here:
Months ago, Facebook timeline made news and waves as users were gently pushed to download the update and change the entire layout of their personal Facebook pages. Now it seems that Facebook will be pushing the very same concept for businesses.
It actually makes seemingly more sense for a business because it allows for an annual breakdown of activity between the business and consumers. Users can see exactly when and how their friends have interacted with a certain brand. This could prove very useful in marketing techniques and strategies moving forward.
Will this new layout and customer interaction be a step forward for companies and organizations?