Mobile sales (m-commerce) continue to grow reaching $4.7 billing in Q2 2013. comScore released Q2 data and Internet Retailer reported recently. For comparison, e-commerce sales from desktops and laptop devices were up 15.3% year over year.
One obvious factor for increased mobile sales is the number of mobile users in increasing. But another, very important factor is technology. The ability and ease of making mobile purchasing is increasing. Sites are optimized and apps facilitate the mobile buying experience which encourages sales.
So what are m-commerce customers buying? According to the comScore study mostly apparel and accessories.
“How people shop for items is very category-dependent,” Andrew Lipsman, vice president, industry analysis, at comScore says. “Apparel and home furnishings are highly visual, not commodity products. So the limited screen size of the smartphone is not conducive to that category, but the tablet is—it’s almost like a new form of window shopping, it’s so visual.”
Q2 is typcially the antithesis of Q4. As usual expectations for increased sales, both desktop and mobile sales, is anticipated in Q4. Mobile sales are currently 9% of online commerce while 2012 Q4 m-commerce was 11%. Can we expect to see that number even higher? It’s possible. Companies and consumers are more likely to try new approaches to commerce during the holiday season. For many that may mean turning to mobile for purchases.
If your company has e-commerce and is considering taking international orders this holiday season check out Bongo’s e-Commerce Business Solutions.
Have you begun getting ready for the 2013 holiday season?