The retirement of Google’s RSS aggregator, Google Reader came as an unpleasant surprise for many users, including the Bongo Marketing Department. It has long provided a steady flow of information and free advertising for a growing business. Google Reader has provided a forum for the avidly curious to seek knowledge through organized and manageable news feeds for daily reading.
Read Mashable‘s take on the retirement of Google Reader HERE
This sudden change does however open up the field for other services to absorb existing Google Reader users by the thousands. In fact, Feedly has already benefited greatly with a migration of over 500,000.
Smartphones are the tiny, mobile computers of our daily lives. They have the potential to aid in facilitating constructive time spent. On the flip side, it’s certainly safe to say that smartphones are used during the workday for unproductive things as well, like Zynga games and looking up pictures of old friends on Facebook.
The key is to make your smartphone work for you and help ease the burden of the workday. Apps make this possible and Mashable compiled a list of some of the choicest ones for organization, financial structure and group projects A few of the apps offer free trials or free versions, while others can be purchased in the App store and transferred between multiple devices.
For some firms, skepticism still remains about social media as a part of the Business and Marketing strategy. It is important to note that Marketing has changed drastically over the last few years and it will only continue to do so. Some of the best consumer campaigns to date have been achieved by social media.
If you have minimal experience with social media, the best place to start would be with research. It’s important to identify the most relate-able platform for your business. You can stay abreast of the updates and get ideas for content by reading free online resources like MarketingProfs or Mashable (and there are many more than just those two.) The option of hiring an experienced professional to join your team or consult is also a good starting point. This will definitely be money well spent because you can learn how to manage the accounts moving forward.
This week, SmartBlogs on Social Media has created a short list to help the most confirmed skeptic give social media marketing a chance. Read the full article HERE and come up with a strategic plan for your social media today. Remember that aside from time spent, membership on all of these platforms is free of charge and it can’t hurt to gain additional exposure!
Emails are necessary to run your business, however from the minute we log in, it sucks up our time. Long conversations, attachments, and reading can actually cause our productivity to drop because it is time that we could be spending on other business improvements.
Obviously, CEO’s can’t eliminate reading emails from their business plan, but Mashable has compiled a list of programs that are inexpensive or free, easy to implement, and will serve to streamline the process so you don’t have to go another week wasting time!
Access the full slideshow HERE and find a program that suits your needs to manage your Email Inbox!
At this point, Instagram has become a go-to for social media users and professionals. The company that has grown exponentially since its’ inception in 2010 was recently acquired by Facebook. It’s exciting to see what new features and defining elements may develop over the next few months. While having the name recognition of being 1 of the latest trends in social media, as well as boasting very simple functionality on smartphones, Instagram can easily be leveraged for a Business account or brand.
It’s very simple to capture moments, change the filter, insert #hashtags and post. It syncs to other social media outlets like Facebook and Twitter and easily integrates into existing social media campaigns.
Mashable Business has developed a 60 minute social media audit that can improve the cohesiveness of your brand. Performed quarterly, the goals are to refine your design, make sure all important pages are filled out, gauge customer interaction, and review internal accounts. This surface audit allows you to restructure and make sure your marketing team is on the same page about the Brand.
The 4 simple steps are summed up as follows:
1. Refine Your Design
2. Fill Out all Important Pages
3. Gauge Online Engagement
4. Look Over Internal Accounts
Read the full Mashable article post here for the detailed explanations that include everything from making sure to include all relevant company information to using the same email address (not tied to a specific employee) for all account management.
As the Marketing Coordinator here at Bongo International, my goal this month is to do just what this post recommends: evaluate our social media brand and amend it accordingly.
You can be kept abreast of our changes by following us on Facebook and Twitter.
One of the biggest complaints from business travelers are the germs encountered on trips. It’s not uncommon for employees to come home under the weather due to the long hours, confined time on flights, and stays in hotel rooms that service many.
Aside from taking extra vitamins and adding an Emergen-C packet to your water bottle, travelers can now avoid a small hotbed of germs…the hotel TV Remote.
LodgeNet Mobile has developed an app that works on iOS and Android operating systems. With a free download, make your smartphone device or tablet a mobile TV remote. The app works in any room connected to the service and the simple download takes place on the LodgeNet welcome screen on the hotel room TV set.
According to Mashable Tech, “Once downloaded and paired with your in-room TV, the app is simple, intuitive and convenient to use. Scrolling through channels is easier with than with a normal room remote. It’s also easier to navigate on-demand movie options. And billing movie purchases to either your room or credit card is another convenient step.”
Months ago, Facebook timeline made news and waves as users were gently pushed to download the update and change the entire layout of their personal Facebook pages. Now it seems that Facebook will be pushing the very same concept for businesses.
It actually makes seemingly more sense for a business because it allows for an annual breakdown of activity between the business and consumers. Users can see exactly when and how their friends have interacted with a certain brand. This could prove very useful in marketing techniques and strategies moving forward.
Will this new layout and customer interaction be a step forward for companies and organizations?