In following retail trends both on and off-line, it would seem that holiday promotions are advertised earlier every year. For sales and shopping, the competition is fierce during the winter months to attract the most customers and generate a considerable amount of business. For many department stores and eCommerce sites, the money made during November and December comprises more than half their profit margin for the year.
Continuing with this early trend, Multi Channel Merchant convincingly predicts that most Holiday Promotions will start tomorrow on Halloween. The next few weeks should show an increase in online shopping and companies will be meeting those demands by providing free shipping options and intensifying mobile marketing efforts.
Shop.org and the National Retail Federation (NRF,) provide many worthwhile survey finds and statistics that support these findings about Holiday Promotions in the full MCM article available for perusal HERE.
As promised post IRCE 2012 earlier this year in Chicago, Bongo International is back on the exhibition floor! This time at Shop.org 2012 in Denver, Colorado. As usual, the Shop.org community has a schedule chock full of professional networking, live-streaming and valuable business tools. Check out everything that #shoporg2012 has to offer HERE!
And then visit Bongo International @ Booth #415
Visit Bongo International at #shoporg2012 Booth #415
As Internet Retailer reports, the conference had record-breaking numbers in attendance: an over 18% increase from last years’ conference in San Diego. Additionally, some companies opted for larger booths which directly affected the expanse of the show floor growing from 218,000 to 250,000 square feet.
Read the full article here and pencil in IRCE 2013 also planned for McCormick Place West in Chicago today!
If you didn’t make it out to Chicago and visit Bongo’s booth #716, you can catch us in Denver in September 2012 at Shop.org!
International expansion is a considerable change for most firms. It warrants a careful strategy, but merchants should not hesitate to take the necessary steps to facilitate the transition. Recently, Shop.org blogged about 6 considerations for international expansion.
Operations and organizational structure.
Product assortment and branding.
Currency and payments.
Shipping and fulfillment.
Marketing and social engagement.
Explore the full blog post here and make international expansion a reality for your business today!
In a short conversation with Forrester Research VP Brian Walker, Shop.org takes a closer look at various stages of IT operations, stages of development for new product/sales launches, and how to stay on top of the functionality of your eCommerce cart and customer experience during high peak times.
As Walker explains, One of the main components of keeping your sites’ cart functioning properly is constant monitoring and testing. Citing Target’s 2011 Missoni incident, where during Fashion Week, Target released a limited edition line by Missoni and demand for the line crashed Target’s website; he elucidates that it is imperative to judge when to release huge changes and also to load test large shopping events prior to when the sale opens both on the site and in stores.