In following retail trends both on and off-line, it would seem that holiday promotions are advertised earlier every year. For sales and shopping, the competition is fierce during the winter months to attract the most customers and generate a considerable amount of business. For many department stores and eCommerce sites, the money made during November and December comprises more than half their profit margin for the year.
Continuing with this early trend, Multi Channel Merchant convincingly predicts that most Holiday Promotions will start tomorrow on Halloween. The next few weeks should show an increase in online shopping and companies will be meeting those demands by providing free shipping options and intensifying mobile marketing efforts.
Shop.org and the National Retail Federation (NRF,) provide many worthwhile survey finds and statistics that support these findings about Holiday Promotions in the full MCM article available for perusal HERE.
Happy Halloween from our company to yours!
