U.S. adults now spend more time on the Internet on smartphones than on PCs, research giant Nielsen finds. 87% of smartphone and/or tablet owners use their devices to shop. Tablets are gaining in importance in m-commerce.
Key m-commerce activities based on the percent of U.S. adults who engage in that activity on a tablet, and the percent of U.S. adults who engage in that activity on a smartphone:
Purchasing digital goods, 45%, 39%.
Purchasing physical merchandise, 40%, 32%.
Purchasing a service, 27%, 21%.
Writing a review of a purchase, 23%, 14%.
Researching a product for purchase, 65%, 59%.
Reading product review, 55%, 47%.
Shop on device while watching TV, 44%, 24%.
Using store locator, 39%, 76%.
Comparing prices, 51%, 66%.
Using mobile coupon, 10%, 49%.
Using lists while shopping, 14%, 49%.
Commenting on purchase on social media, 21%, 26%.
Nielsen’s Internet figures are based on a panel of 200,000 U.S. Internet users of all ages, measured in September 2013. Nielsen’s m-commerce figures are based on a September 2013 survey of 3,032 mobile device users who performed a shopping activity within the last 30 days. And Nielsen’s social figures are based on a November 2013 survey of 2,020 online adults who use social media. See full article here.
Smartphones are the tiny, mobile computers of our daily lives. They have the potential to aid in facilitating constructive time spent. On the flip side, it’s certainly safe to say that smartphones are used during the workday for unproductive things as well, like Zynga games and looking up pictures of old friends on Facebook.
The key is to make your smartphone work for you and help ease the burden of the workday. Apps make this possible and Mashable compiled a list of some of the choicest ones for organization, financial structure and group projects A few of the apps offer free trials or free versions, while others can be purchased in the App store and transferred between multiple devices.
Tablets are changing the relationship between consumers and businesses. As the holidays showed a huge increase in Tablet sales and in turn gifting, retailers are taking an aggressive approach to re-designing their sites to be user-friendly on portable devices like iPad’s, tablets, and smartphone browsers.
This year, “63.3% of e-retailers surveyed by Internet Retailer are considering redesigning their web sites so they render better on the iPad and other tablets.” High level executives are taking the time to research the use of their site on tablets only to find that the user experience is very unappealing. This is significant in that it tablet ready site re-designs have to become a part of the IT program and Marketing initiatives for retailers throughout the rest of the year. Once accomplished, this could have a great impact on continuing development and refinement of the eCommerce experience compared to brick and mortar locations.