Tablets are changing the relationship between consumers and businesses. As the holidays showed a huge increase in Tablet sales and in turn gifting, retailers are taking an aggressive approach to re-designing their sites to be user-friendly on portable devices like iPad’s, tablets, and smartphone browsers.
This year, “63.3% of e-retailers surveyed by Internet Retailer are considering redesigning their web sites so they render better on the iPad and other tablets.” High level executives are taking the time to research the use of their site on tablets only to find that the user experience is very unappealing. This is significant in that it tablet ready site re-designs have to become a part of the IT program and Marketing initiatives for retailers throughout the rest of the year. Once accomplished, this could have a great impact on continuing development and refinement of the eCommerce experience compared to brick and mortar locations.
Read InternetRetailer.com’s full case for including a Tablet re-design in 2012 for your eCommerce site: