Email Marketing campaigns are a common practice for firms to attempt to get their message across to consumers. It’s convenient for the receiver, inexpensive to maintain, and a constant barrage of information that you hope will turn a potential customer into a brand loyal one.
There are 2 ways to approach this topic when it comes to instructing your employees; a list of do’s or a list of don’ts. We’ve opted for a list of 5 do’s or best practices that can be put in place and increase conversions sooner, rather than later.
Monitoring your techniques is the best way to improve. You don’t have to be obsessed with numbers only, but you can start to identify trends and personal best practices that seem to work especially well for your business and industry.
2. Lame Welcome Messages and Banner Ads
These are 2 of the biggest blunders you can make because they set the expected standard of non-personalized potential spam with your readers. As with all Marketing endeavors your goal is to create something relateable to stirs a pro-business call to action for your consumer. Robotic messaging and annoying banner ads will create the dreaded call to action for any email Marketer; DELETE or SPAM.
3. Take care of your BlackBerry and Mobile Readers
Thanks to Iphone, Adroid, and Tablets, the number of mobile readers has exploded since 2008. However, the average email campaign doesn’t look great on a mobile device; it’s more important than ever to diagnose this problem and do whatever it takes to make your emails more mobile reader friendly.
4. TMI – Too Much Information for an Email
Telling your subscribers way too much, all in the body of an email as opposed to a brief and compelling email that moves them through to the next point or call to action. Being long-winded is the kiss of death for any email, regardless of the quality of information.
Do you have a message and graphics from 6 years ago, courtesy of your IT department? Are you analyzing competitor emails? Take the time to ponder these questions and make changes accordingly. As a Marketer you should always be on the look out for new ideas as well as have a mastery of the trends and be able to adapt accordingly. Emails become old news fast so constant evaluations and revamps are necessary to be competitive.
Does your business have tried and true Best Practices for Email Marketing that you want to share?